How Financial Institutions Approach Marketing 

At its most basic level, marketing seeks to match a company’s products and services with customers who want access to those products, thereby ensuring profitability. As we all know, marketing has become crucial to businesses and industries everywhere, and the financial industry is no exception. Financial services marketing is the process of promoting products and […]

Financial Institutions and Data: Uncovering the Pain Points

The buzz around data analytics has skyrocketed in recent years. Businesses, large and small, are using this powerful tool to stay competitive in their industries. It allows them to comprehend their customers’ needs and tailor experiences that drive customer engagement and boost sales. Financial institutions, however, have faced a particular struggle to fully leverage the […]