Insait’s Leaders Discuss Data-Driven Marketing on “The Bank Marketing Show” Podcast
We’ve got some exciting news: Dvir Ginsburg, our CEO, and Ilan Flax, the Head of Business Development and Strategy, recently appeared on “The Bank Marketing Show” podcast. Their chat on December 11th was a deep dive into the exciting world of data-driven marketing. In the episode, they shed light on: What exactly data-driven marketing […]
How Financial Institutions Approach Marketing
At its most basic level, marketing seeks to match a company’s products and services with customers who want access to those products, thereby ensuring profitability. As we all know, marketing has become crucial to businesses and industries everywhere, and the financial industry is no exception. Financial services marketing is the process of promoting products and […]
Financial Institutions and Data: Uncovering the Pain Points
The buzz around data analytics has skyrocketed in recent years. Businesses, large and small, are using this powerful tool to stay competitive in their industries. It allows them to comprehend their customers’ needs and tailor experiences that drive customer engagement and boost sales. Financial institutions, however, have faced a particular struggle to fully leverage the […]
The Future of Financial Advice: How AI is Revolutionizing Wealth Management
AI is reshaping wealth management, making it widely accessible by enabling precise trend analysis, personal financial planning, and task automation. It allows financial advisors to serve more clients, thus democratizing finance.